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A historic leap forward for the interior design profession.

London, 23rd October 2013 – The British Institute of Interior Design (BIID) has today
announced a merger with the Interior Design Association (IDA). The IDA, the business
association for designers working in the commercial sector, will be incorporated into the
BIID, the Government-recognised professional institute for the interiors sector. This
significant merger will create one leading body for interior design that will set national
professional standards, promote learning and debate and champion the value of interior
design on the national and international stage.
With immediate effect, the IDA’s design practice members will make the transition into the
BIID membership of almost 2,000 individual and practice members and Charles Leon, the
current IDA Chair, will take a position on the BIID Council of Directors.

Established in 1966, the BIID has developed rigorous entry requirements, an industry leading
Code of Professional Conduct, a long-standing programme of events and conferences, and
lobbies Government through its seat on the Construction Industry Council. The IDA was
established in 2009 as a business networking community for the commercial interiors sector
and has facilitated national and international commercial opportunities for its members and
strong relationships with manufacturers and suppliers.

The BIID’s Professional Pathway has provided the impetus for this merger. Launched in April
2013 to offer a structured route from education into professional practice, the BIID
Professional Pathway sets a new national standard for competency in interior design.
Comprising five distinct modules – Design Process; Communication and Presentation;
Construction and Materials; Professional Practice and Final Project, the BIID Professional
Pathway is designed to be undertaken whilst the candidate is working as an interior
designer. The BIID and IDA share the same view that the Pathway is critically important in
helping to raise standards across the commercial and residential sectors.

President of the BIID, Sue Timney comments: “I truly believe this is a historic day for the
UK interiors profession. With our shared vision, the only way forward is to join together as
a larger collective voice for the whole interior design community. By merging our
memberships and expertise, the renewed BIID will go from strength to strength”.

Leon Black, IDA Chair says: “Both the IDA and BIID, felt that the interior design industry
and the individuals who work within it will be better served, represented and supported by
the strength of one unified voice. We share the same interests and merging the organisations
into one was the right thing at the right time”.

Mary Fox Linton of Fox Linton Associates, a BIID and IDA member adds: “We see this merger as
great news for interior designers practising in the UK today. It demonstrates an on-going
commitment to best practice, creativity and excellence in the industry and will give us all
a passionate ‘voice’ to represent our profession.”

Photo: Leon Black, IDA Chairman, and Sue Timney, BIID President, photographed by Greg Funnell
at Roca London Gallery, London on 22nd October 2013

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